Blogging is fascinating. Many people consider creating a blog for a variety of reasons. The most common reason that people blog is to make money. Having a blog can be very valuable for a business. We have 10 reasons why a blog can benefit your business. If you have a website it’s important to have a blog as well. Let’s look at ten reasons why a blog can be beneficial. If you’re a blogger or thinking of creating a blog - I highly encourage you to leave a comment and join in with the conversation.
Improve your personal & professional development
I started blogging in 2007, for a variety of reasons. Just like everybody else I was interested in making money online. I noticed that blogging helped me with my personal and professional development.
Since I started blogging, I’ve learnt more about the following:
- Content creation
- Video blogging
- Using social media sites such as: Twitter & LinkedIn
- Link building
- WordPress theme design
- Writing eBooks
- Email marketing
- Google AdWords
- Writing skills
Blogging is an on-going project where you can develop content and in a variety of mediums. It’s important to experiment and constantly learn new skills to develop content.
When I was part of an eLearning team we used different mediums to get our message across. People learn in different ways. For some, videos and interactivity are an excellent method of engagement – whilst others prefer to read. Feel free to experiment with a variety of mediums.
"Focus on learning and helping others throughout your blogging career."
Develop relationships with other bloggers and potential customers
Bloggers love comments on their blog. A thriving community that contributes is a valuable asset for any blogger. Contributing to a community is always important on the road to successful blogging. Constantly focus on developing networks throughout your blogging career.
"Be proactive. Get to the conversation going."
Twitter is a great place to communicate with others. Try to contact somebody new once a day either by a Tweet or an email. Networking is an important aspect of developing an online community.
Generous SEO benefits
WordPress is the most popular blogging platform and packed with a variety of SEO benefits.
The term blog has been labelled as “better listings on Google” by blogging gurus in the past.
A blog is updated more frequently than a static website and Google is constantly hunting for new information. When the Google Bots find your new and original content it will be added to the Google search engine.
Developing fresh content on a regular basis can help Google to crawl your blog more frequently. It's important for Google to find your on a regular basis.
Blogging can be done anywhere
Many business bloggers use iPhones. At times, it can be difficult to find creative flair if you’re in the same office day in and day out. Thanks to the iPhone WordPress application, you can create content whilst on the move. Creating blog content in different locations can help you to generate new ideas.
You don’t need technical experience to run a blog
Before the time of blogs, you needed to write web pages in HTML. You can save an abundance of time and resources by using WordPress. The easy to use blogging format is as simple as typing in Microsoft Word.
The WordPress community have thousands of themes available. For added functionality you can also add a variety of WordPress plug-ins to your blog. If you prefer you can develop your own WordPress theme.
Blogging is very economical
Blogging creates a variety of opportunities
Depending on your goals blogging can open a number of doors. For many businesses, blogging can be used to enhance PR and generate more sales.
If you’re searching for a career in online marketing or SEO, it’s a good idea to develop your blog today. Experience is what potential clients, customers and employers are looking for.
Continue blogging and developing your skills. You maybe even head hunted to blog or create a social media campaign for a company.
If you become a successful blogger or a recognised leader in your niche you're likely to be interviewed or asked to talk at live speaking events.
It's also important to proactively look for new opportunities. The best way to find new opportunities is to create them.
"Being a proactive blogger is a successful blogger."
Blogging enhances communication with your customers
Look for opportunities to blog. If you have something that’s newsworthy and related to your niche create an article about it. Creating blog content is great for PR and brand awareness. Somebody that’s reading your blog could be interested in purchasing one of your products within the next 6 months.
Brand awareness can play an important part in your blog’s success. Many bloggers comment on other blogs this is a good PR strategy. Getting noticed is also another important in the eyes of Google.
Continue to develop great articles on your blog to increase loyalty and trust with your community.
In the world of blogging, it’s important to be humble and work hard. As your content becomes popular and resourceful, your community may class you as an expert. Continue to work hard and develop rapport. Overtime, you will build loyalty with your audience.
Focus on the following:
- Provide richer content that is backed up by your own experience
- Focus on solving your target audience’s problems
- Be generous with back links
- Focus on giving to your target audience
Online marketing can be effective
If you have a blog you can take advantage of other social networking sites. By using Facebook, LinkedIn and Twitter you can increase the reach of your target audience. Don’t forget that an RSS feed can be a powerful blogging technique too.
Did you know that an RSS Feed can be an effective method of keeping your target audience informed? You can use RSS applications such as Twitter Feed, Ping.Fm and HootSuite to inform your social profiles and networks.
Educate your readers on the benefits of subscribing to your RSS feed. If you want to keep your readers engaged even more use an email auto responder. Aweber is most frequently used auto responder system used by email marketers.
Now it’s your turn
Do you have a blog? How much time do you spend blogging a week? Are you noticed any benefits from blogging? We’d love to hear you response.