You think you’ve heard a lot about the Olympics now? Wait until it gets underway. London 2012 will be all dominating in every sphere, news, sport, on social networks, web adverts and blogs much like this. When you think of the logistics of the event, potentially you’re thinking about how your look after the athletes, how you get people to and from venues, how traffic around the capital will flow smoothly. Yet if you think of the global audience, it becomes clear that the digital footprint of the Games is just as important as what’s happening in the real world. A friend of mine works on the BBC website. As the biggest broadcaster and one of the partners, their focus is getting podcasts, video, updates and an ever-changing landscape through their website. It’s a huge undertaking.
It’s just as big for those looking after the 2012 website itself. An interview with Russ Ede who runs the London 2012 Olympics website in PC Advisor goes into some detail on how they are providing a supporting infrastructure for one of the most watched sports events in the world. The organisers are relying a lot on Cloud Computing and technology to make sure everyone who logs on has a great experience.
There’s no huge server farm, and they use Akamai to stream the thousands of hours of live video people will be logging on to watch during the event. A huge amount of the packages are open source. The website is the hub for all of the live enws, so it’s managing stas feeds from every venue and event.
Clearly the biggest fear is if the site goes down. They’ve been planning for usage, how many will log on as well as contingency plans if it goes down. They need to make sure their infrastructure is robust so have been testing loading systems. They think up to a million people could log on each hour.
Admittedly, it’s unlikely your website, or your client’s website, could ever have to deal with this kind of traffic. But increasingly as businesses consider their digital strategy and want to offer customers as much as they can, the issue over testing, making sure the site is robust and that all eventualities are considered is a good approach for us all.
A Cloud Server uses a physical server and accessing a section of it for yourself. You can define how much memory, how much storage space and the CPU Power you’ll need. Importantly you can also get unmetered monthly traffic. This means that if a lot of people head to your site at the same time, you know it won’t crash or slow down.
Every business is finding that online means there are even more creative tools and techniques we can use to engage with audiences. The last thing any company wants to hear is that while they’re planning a big event with plenty of engagement, their site has gone down. A secure alternative like a Cloud Server which offers a bespoke solution for hosting along with guarantees for security and protecting from hackers and email viruses means you can ensure that whatever idea is developed for engagement, you can support it online.