David Vs. Goliath

141216---DavidVsGoliath How start-ups and small businesses can have the edge over enterprises through use of hosting solutions from intrahost.

Every day business headlines focus on large FTSE 100 and 250 companies, but as you probably already know, the true engine driving the UK economy is overwhelmingly small businesses. Thanks to technology small businesses had the capability to create a brand and compete – particularly online – on the same level as larger, more established companies.

As you build your company’s first website, or even more importantly, you’re planning a redesign and update of your existing site, your number one priority is designing a professional, polished look and feel. It may sound like common sense, but online, your website is your business. When potential customers visit your site, they will develop an opinion about your business – not based on the service or product that you actually provide – but based on the appearance of your website.

With common web tools, templates, or affordable website design services, your website can put you on the same level with your competitors – even competitors with much larger teams and experience.

First Impressions Count

So, how do you figure out the type of site you want or what your redesign should look like? First, you should check out the competitors in your field. But, be aware, their site may also be starting to show its age…don’t stop here. If you’re selling something online or creating an ecommerce site, check out the top ecommerce sites online – Amazon.co.uk, Asos.com, B&Q (diy.com) and many others. Again, there’s no reason that you can’t aspire to build a site that will look and feel just as big as some of those companies. You might be a small business, but with the web, you don’t have to “look” small.

Make notes about the things you like and dislike. And try to figure out what elements appeal to you about the sites that you really like. You don’t have to have a degree in visual design to figure out what looks professional and what doesn’t. As you finalise the design of your site, you should almost always err on a design that’s professional.

It’s absolutely fine to develop a unique, web personality for you and your business. But, as noted above, throughout the design process continually remind yourself that your website is the first impression that someone will have of your business – and what you’re selling.Finally, remember that despite the huge growth in high-speed internet connectivity, there are still potential customers signing on with a lower connection speeds. And, more and more people are surfing the web on mobile devices. If you’re tempted to add a resource intensive graphic or applications on your home page, keep in mind this could limit the potential customers that can view your site. For these potential customers that’s the equivalent of putting up a “Closed” sign on the front page.

With a little planning and research the possibilities of what your business can do online are endless. We love to see the innovative ways our small business customers have created their online brands.

At intrahost, we cater for businesses of all sizes and have a range of services suitable for all budgets and requirements. From the simplest content web-site to the most complex eCommerce site with large volumes of traffic we’re here to support you 24 x 7.

If you have any questions or would like further information on how your business can benefit from hosting with intrahost, please visit our website intrashost.co.uk or call us on 0800 321 3812.

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