I thought I would share my thoughts about this book that I have been reading lately. "Convert! Designing Web Sites to Increase Traffic and Conversion" by Ben Hunt. If you're into methods of increasing traffic to your website or improving conversions once the traffic is there, this is a must-read. If your website cannot be found, or your visitors leave your site before completing CTAs (Calls to Action), then your investment is a poor one.
Also, many websites do not have any kind of visitor tracking/analytics code setup, or the web server log files are not analysed. Worse still, sales or CTAs are not measured.
This book tells you what you need to do to gain traffic and increase conversions, and Ben is quite the expert. He provides clear guidance on how to research, design, structure, and expand your website. He talks about features versus benefits. This is always an interesting topic. Do you place your features or benefits most prominently? The general rule is, benefits, although as Ben testifies, there are exceptions.
Whether you already have a website or you are looking at redesigning, this book is worth a read. Amazon has a "Look Inside" preview of the book.
Incidentally, we'll be redesigning the Intrahost website soon. If there's anything you'd like to change about it, please let us know or comment below.